Sarah Maginnis | Lehi Free Press
In 2018, Daniel Hendriksen and Kelly Holladay combined their talents to create Volt Cycle Wear, a company providing everything a cyclist wears while cycling. From custom team uniforms to matching bags, Volt equips even the most adventurous rider with high quality yet reasonably priced gear. Given the overwhelming popularity of road biking and mountain biking in Lehi, many locals have developed a love for the sport and supported this new Lehi-based startup.
The foundation of their company was built on Hendriksen and Holladay’s passion for cycling. They wanted to produce custom merchandise for less hassle and less expense than is currently available. Volt creates equipment for schools nationwide, including local schools such as Lehi High School and Lehi Junior High School. By helping to give the younger generation of cyclists a positive experience, Hendriksen and Holladay hope to further develop this burgeoning sport.
“We have our own kids going through the program,” Holladay said. “We want to see the sport evolve and see thousands of kids take up mountain biking because it’s a sport they can love until the day they die. It’s been our passion for decades and we want to pass it on to future generations and foster a love of the outdoors.
The involvement of their children in mountain biking has driven business partners to continue to improve their business and meet the challenges it presents. Asked about the biggest hurdles to building Volt, Hendriksen said, “I think it’s more like a thousand little things – making sure everything is sized appropriately and our customers stay informed throughout. of the ordering process. Even small things like seams on some products are things we need to pay attention to.
Volt sells custom gear to individuals, teams, clubs and wholesale to cycling stores.
Holladay explains how growing their business has been a process of trial and error. “We’re always trying to figure out how to do things better and more efficiently,” Holladay said. “Trying different things about products to figure out how we can best provide the right kind of information and process to our customers continues to be a daily effort by both of us.”
Founded on a passion for cycling, Volt constantly improves its personalized equipment and the relationship with its customers. Hendriksen and Holladay brought this passion to cycling enthusiasts around the world at www.voltcyclewear.com